Startup companies have an uphill battle. They have a short window to make their company viable, generate capital, and attract new customers. Whether you’re the owner of a new pharmaceutical company or contract manufacturing organization, the need is the same—marketing.
Creating an effective marketing plan requires skills that don’t come naturally to most people. Most new businesses can’t afford to hire a full-time chief marketing officer (CMO) to lead a well-staffed marketing team. However, fractional CMO services can be much more affordable than hiring a full-time CMO. Outsourced CMOs provide many integral services, and we’ll cover some of them in this short guide to critical CMO solutions.
Marketing Strategy
Developing a comprehensive marketing strategy is a monumental task if you’ve never done it before. You can learn a little about marketing over time through trial and error and copying others. However, that marketing strategy won’t take you far.
A CMO is a marketing executive with years of experience leading a marketing team through various projects. They can provide all your marketing needs, from marketing leadership to running entire projects. CMOS also lead digital marketing campaigns and work to increase brand awareness and online presence using various platforms. They can even help your company with new product development and ways to deliver products to the market in a more time-effective and cost-efficient manner. CMO services can help turn your great business idea into a great business.
Talent Recruiting
Some fractional CMO agencies use their marketing talent for talent recruitment, putting their skills to filling personnel gaps. Consulting agencies use specified tools that enable them to find top recruits and lure them to become new employees at your company.
If you needed a network engineer to provide network security and insights into new technology, your outsourced CMO could help find new talent from a network engineer academy like NexGenT. They could even help you to implement a streamlined onboarding process to significantly reduce the time, cost, and financial risk of the hiring process.
Content Marketing
Content marketing is a great way to grow and reach your target audience. Moreover, it can help increase your domain authority, thus enhancing your website’s credibility with search engines. You probably know enough about your field of business to write an effective blog post, but do you understand search engine optimization (SEO)?
SEO uses tactics like keyword research and focus terms to make content relevant to common online search queries. Using the right keywords and placing them in the right place significantly increases content’s chances of drawing organic traffic.
A fractional CMO can find the right content creators to write blog posts and articles that are SEO-friendly and find favor with search engines and readers. You could take the time to learn SEO yourself, but it would be much more efficient to let a CMO handle your marketing needs.
Market Research
Market research is vital to building a thriving company. You need to know what your competitors are up to, what customers prefer, and how to improve the customer experience. Market research is hard work and requires the right resources. Outsourcing to a fractional CMO provides you with the skills you need instantly and at a fraction of the cost of hiring a full-time CMO.
Marketing is one of many significant challenges facing startups. Most of them don’t have marketing talent and can’t afford to hire a full-time CMO. Fractional CMOs allow small businesses to pay for their specific needs rather than paying a full-time employee for their time.
Some of the critical services CMOs provide are talent recruitment, marketing strategy formulation, content marketing, and market research. They use tools like analytics and clinical trials to perfect new products and bolster marketing efforts. Brand awareness is integral to growing your new company, and a fractional marketing executive knows what it takes to promote growth.